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The Escape Startup School
Welcome
VIDEO: Welcome to Escape the City (0:39)
VIDEO: Want to launch an idea – but unsure where to start? (2:08)
Infographic to launching your idea
Extra Reading (10 mins): Paul Graham on why to start a startup
Step 1: FOUNDATIONS: Am I clear on my motivations, values, risks & resources?
VIDEO: Am I setting the right foundations (2:00)
VIDEO: 4 questions to uncover your values (1:57)
EXERCISE - How to unearth your values
EXERCISE - How to assess your startup idea against your values
VIDEO: Map your good idea critera (2:01)
Step 2: IDEAS: Do I know how to generate & choose the right idea?
VIDEO: What if you don't have an idea? (2:56)
VIDEO: What if you have 'too many ideas'? (3:44)
Step 3 : ASSUMPTIONS: Do I know what I'm assuming to be true & how to prioritise?
VIDEO: Get clear on all the assumptions you're making (3:26)
VIDEO: Rank your assumptions in order of risk (1:07)
VIDEO: Design simple tests for your riskiest assumptions (0:56)
PROJECT: Map Your Assumptions
Step 4: CUSTOMERS: Do I know whose problem or need am I solving?
VIDEO: Who are you helping? (1:47)
VIDEO: How to define the problem and a pick a test niche (3:27)
STEP 5: NICHE: Do I know who my first customers/users will be?
VIDEO: What do your customers ACTUALLY want? (2:00)
VIDEO: Golden Rules for Customer Development: Good & Bad Questions (3:30)
BONUS WATCH - How to learn from your customers when everyone is lying to you
STEP 6: BUSINESS MODELS: Have I considered other ways to solve this problem?
VIDEO: Have I considered other ways to solve this problem? (1:00)
VIDEO: Generate solutions & different business models (2:22)
Step 7: SANITY CHECK: Do I have a business case?
Does my basic financial forecast make sense? (1:49)
BONUS: Free Financial Model Templates
Step 8: FIRST VERSION: Is my first version embarrassing?
VIDEO: How to create a Minimum Viable Product (MVP) (3:19)
PROJECT: MVP Plan & Tools
READ: The Ultimate Guide to MVPs
STEP 9: AWARENESS: Do I know how to reach my target audience?
VIDEO: Does my niche buy and recommend my product? (2:55)
TOOLS: Branding tools
Step 10: TRACTION: Do I know how to get momentum?
VIDEO: 6 simple marketing hacks to help you get going (3:51)
READ: Fast and cheap marketing tests you should consider running
PROJECT: Test Your Traction Channels
Conclusion, Bonus Material & more support
VIDEO: Recap of the 10 steps to startup (1:07)
VIDEO: Get more momentum...join us at the Escape School (0:51)
CONTENT: Branding Basics
PROJECT: Brand ID Canvas
CONTENT: Mindset + Resilience
WATCH: The Power of Vulnerability
EXERCISE - How to unearth your values
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